We will collect personally identifiable information about you, such as your name, postal address, telephone number, e-mail address, when you provide it to us while on this Site. You may provide personally identifiable information when you create an account, enter a sweepstakes on this Site or on a third party site, sign up for email communications, participate in a survey, contact customer service, engage in a promotion online or otherwise interact with this Site. Your personally identifiable information may be used by us for all legal purposes, which may include, but are not limited to, responding to your requests, processing your transactions, for administrative purposes such as conducting contests, tracking which parts of the Site are of interest to you, and processing prizes. If you choose to opt -in, you may receive certain future information or communications from the Company, and we may share your personally identifiable information with the Company™s subsidiaries or affiliated entities (Affiliated Entities) for purposes of sending you information about the programs of Company or its Affiliated Entities and, occasionally, sending you advertising/promotional material from some of their advertising and strategic partners. We may also use your personally identifiable information for internal business purposes, such as optimizing Site experiences and analyzing and managing our businesses.